Jack Daniel's
The story behind the process
Year: 2019        Role: UX | UI | Illustration

The challenge:

Design a landing page that explains the brand's unique charcoal mellowing process from start to finish.

The Idea:

I created a visual story through the use of parallax scrolling, with a few custom illustrations blended with photography to create a storybook feeling. A serif font was used to add to the storytelling aspect while making the connection with the brands visual identity. Colors were mostly muted, highlighting only the whiskies unique amber tone at key moments during the experience.
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creativeyuyu@gmail.com
787 232 7681