Jack Daniel's Music Labs
UX | UI

Jack Daniel's Music Labs was a landing page proposal where users could discover original cocktails made by award winning bar tenders using Jack Daniel's whisky, as well as listen to original tracks inspired by each cocktail, created by DJ's from across Latin America.

The tracks and cocktails would be categorized by country and infinite scrolling would be implemented to display them. Cocktail recipe videos would be created and accessed through the "watch now" button over every cocktail image. The video would expand over the selected track.

The number of tracks/cocktails per row would grow or reduce by one depending on the size of the viewport. As the user scrolled down the logo would resize and the country menu would become fixed in the header.

 
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