Bicicleta FE design proposal
UX | UI

Bicicleta FE is a website design proposal for the re-launching of Argentinian Bicycle manufacturer Muvin's "FE" model.

The idea was to create a unique interactive shopping experience, using videos about the daily lives of genuine bicycle riders in Buenos Aires riding different "Fe" models. During certain key moments of the videos, a pulsating icon would appear over one of the bicyle's features. The users would then click on the pulsating icon, which would momentarily pause the video and display information regarding the selected feature. At any given point the user could click on the shopping cart icon and proceed to customize the bike.

The menu, shopping cart and social interactions were kept to the top right of the screen in order to not distract users from interacting with the video, thus keeping them engaged with the brand.

 
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